Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports.  Some highlights of the partnership:

  • Brand is the “Official Timepiece Partner” of the team.
  • Multi-year agreement.
  • Omologato brand logos to appear on cars of both James Hinchcliffe and Robert Wickens for all 17 rounds of the 2018 series.
  • Partnership will assist in promoting the Omologato brand in North America.
  • Omologato to produce a limited edition of 500 “Indianapolis®” watches, with pre-order availability beginning today.

See full press release here.

Connexions Global Marketing introduced the parties in 2017, and participated in subsequent discussions between the two that culminated in today’s partnership.