Commercially Connecting Sport, Technology, and Entertainment
Connexions Global Marketing is a sports and entertainment marketing agency specializing in international motorsports including Formula E, IndyCar, and IMSA. We possess a unique value proposition resulting from decades of experience working within both the Race Team (property) and Corporate (sponsor) sides of the business.
We listen to your needs and business challenges/goals, then recommend a solution that not only addresses those needs and goals, but respects your budget. We help you format a strategy, negotiate with rights holders, and activate the programs that build your brand and expand your business.
Consulting / Advisory Service
For Race Teams: We offer race teams supplementary, or stand alone partnership development and commercial program advisory and consulting services. This can provide access to an existing prospect pipeline, identify and pitch new partnership prospects, leverage new sponsorship categories, gain exposure to new global geographical areas, and assist with all aspects of a race team’s commercial and operational needs, including developing a team value proposition, providing project and account management, and representing at trade shows/business events.
For Companies: We provide companies with industry experience and an independent analysis that can assist in understanding, evaluating, and navigating their entry into, and activation
programs within, the sport. We can advise on what applicable series / teams’ are a potential fit to effectively address identifiable corporate goals
From an operations standpoint, companies can economically tap into and use our services either as a stand-alone Partnership Activation wing, or as an extension / supplement to their existing partnership activation efforts. Examples:
1) Plan and organize corporate events and hospitality programs
2) Coordinate B2B / B2C sales, channel, and brand development efforts
3) Educate internal stakeholders on effectively acquiring and positively utilizing all partnership rights
