Kärcher North America and JDC-Miller MotorSports

January 23, 2024

Connexions Global Marketing secured Kärcher North America’s partnership with the JDC-Miller MotorSports team as the team’s Official Cleaning Partner for the 2024 International Motorsport Association (IMSA) WeatherTech Championship series race season.  We also provide on-going advisory and activation services to both parties in this partnership.

The Kärcher brand will prominently feature on the JDC-Miller MotorSports Porsche 963 GTP Hybrid powered race car and other team/driver assets throughout the season. Kärcher North America will utilize the rights received from the partnership for various activations designed to amplify its North American brand awareness and further develop the sales of both its Professional and Consumer product lines.

Kärcher North America Press Release can be accessed here

JDC-Miller Motorsports Press Release can be accessed here

The partnership kicks off this weekend at the Daytona International Speedway for the iconic Rolex 24 Hours Of Daytona.