Connexions Global Marketing introduced executives from Renesas Electronics (a global microchip company holding a significant product market share in the electric vehicle segment) to the concept of utilizing a Formula E team partnership as a technical and commercial platform to globally promote the company’s extensive Electric Vehicle product line.
CGM leveraged its association with Rush Sport and Entertainment who, after extensive consultations with Renesas to determine their goals in the market, developed and secured a multi-year partnership with the Mahindra Racing Formula E team, and then led the technical and commercial activation of the program to meet Renesas’ planned global objectives of the partnership.
Press Release announcing the partnership can be viewed here.
