Guayaki Yerba Mate X Juncos Hollinger Racing

As part of its partnership with the Juncos Hollinger Racing (JHR) IndyCar team, Guayaki Yerba Mate designed and executed an effective activation with one of its Canadian retail partners, Sobeys, around the Ontario Honda Dealers Indy Toronto race.

Guayaki made effective use of race team IP marketing rights to design a consumer contest that provided Sobeys consumers with an opportunity to register to win a VIP race day package when buying two Guayaki products and swiping the Sobeys Scene+ customer loyalty card.

Further details can be viewed here: https://www.sobeys.com/en/guayaki-yerba-mate-contest/#

Sobeys is supporting the promotion with in-store POS and inclusion in its consumer facing web site.

This activation allows Guayaki to show support to a key retail partner, drive volume sales, amplify its brand, and drive consumer awareness off the back of a high profile sporting event. Sobeys will expand sales in the unique hybrid RTD health / energy drink product category, and drive usage of its Scene+ loyalty card. A ‘win-win’ for both sides.

Connexions Global Marketing introduced Guayaki to JHR and brokered the partnership. Further national activations by Guayaki of the partnership will occur in the run up to the July 18-20 race weekend.

Hexagon Manufacturing Intelligence Enters A Strategic Collaboration With JDC-Miller MotorSports

January 21, 2025

It was announced today that Hexagon Manufacturing Intelligence has formed a Strategic Collaboration with the JDC-Miller MotorSports Porsche 963 Hybrid GTP IMSA race team.

Connexions Global Marketing introduced the two parties, and subsequently advised and coordinated with both resulting in this high tech Strategic Collaboration.   Designed to provide JDC the ability to ensure its Porsche 963 Hybrid race car is always within the stringent IMSA technical regulations, Hexagon will provide its MARVELSCAN 3D scanning technology and services to JDC prior and during race events.

This collaboration is a proof of concept for JDC-Miller MotorSports in presenting itself as a testing platform for high tech companies that want to showcase their technology and services within the IMSA series, which is at the pinnacle of technical sophistication within all of the North American-sanction motorsports series.  

This also allows Hexagon another top level motorsports series (along with its involvement in F1 and NASCAR) with which to develop and disseminate marketing content showcasing its precision instrumentation in action.

The collaboration kicks off beginning with the 2025 Rolex 24 Hours of Daytona, and continues throughout the season.

More information can be accessed in the Hexagon and JDC-Miller MotorSports press releases below.

https://bit.ly/Hexagon_JDC

https://bit.ly/JDC_Hexagon_Collaboration

Kärcher North America and JDC-Miller MotorSports

January 23, 2024

Connexions Global Marketing secured Kärcher North America’s partnership with the JDC-Miller MotorSports team as the team’s Official Cleaning Partner for the 2024 International Motorsport Association (IMSA) WeatherTech Championship series race season.  We also provide on-going advisory and activation services to both parties in this partnership.

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