Connexions Global Marketing secured Endeavor Business Media’s (EBM) partnership with the DragonSpeed team as the team’s Official Media Partner for the 2020 race season. We also provide on-going account management services to DragonSpeed related to this partnership.
As part of the partnership, EBM made available to DragonSpeed’s partners complementary advertising and editorial assets and capabilities in its key Electronic Design and Machine Design on-line and print publications. These market-leading outlets deliver an audience of key automotive, IT, consumer electronics, automation, communications, test, and medical equipment decision-makers and influencers.
EBM receives access to the team and its personnel, and utilizes it to create on-going content based around the team and its operations, samples which can be seen .
Additionally, EBM used the rights received from the partnership to design and execute a ‘’ contest based around the team’s participation at the Indianapolis 500 Mile Race. Contest entrants had an opportunity to win a prize package that took them to the race weekend, along with gaining access to the team and EBM editors. (Contest was subsequently closed due to the public access impact to the event brought on by Covid-19).
