Copper Moon Coffee: Official Coffee Provider of Schmidt Peterson Motorsports

Copper Moon is a U.S. regional branded coffee roaster and packager of premium coffees from around the world whose products are found in retail and food service outlets in North America. The company also operates eight Copper Moon branded cafes throughout the state of Indiana.

Connexions Global Marketing consulted with Copper Moon on the various sales and brand building opportunities provided through the IndyCar platform, and introduced them to Schmidt Peterson Motorsports team.  In 2017, Copper Moon and Schmidt Peterson entered into an agreement that saw Copper Moon become the team’s Official Coffee Provider.

The Copper Moon logo branding started off on the team’s #7 entry in 2017.  Going forward from 2018, branding will be on both of the team’s cars, and Copper Moon products will be featured within the bespoke Arrow Electronics / SPM mobile hospitality facility that will travel to many of the IndyCar series stops where SPM’s guests will enjoy Copper Moon products at track level.

Arrow Electronics At Track Corporate Hospitality
Arrow / Schmidt Peterson At Track Hospitality Unit

Copper Moon received a suite of marketing rights from the team as part of the partnership to assist in developing its retail and food service business, including access to show cars for store openings and corporate events, and track level hospitality packages for its employees and existing/potential customer use.

Show car at Copper Moon Cafe Grand Opening