UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.
Continue reading “Omologato Announce the AMSP Timepiece”IndyCar 2019 Preview: New Opportunities
The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.
Continue reading “IndyCar 2019 Preview: New Opportunities”Omologato Partners With Schmidt Peterson Motorsports
British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports. Some highlights of the partnership:
Continue reading “Omologato Partners With Schmidt Peterson Motorsports”Roborace and Formula E: On to Something Good?
Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.
Continue reading “Roborace and Formula E: On to Something Good?”Formula E: Its Value Proposition and Appeal to Sponsors
I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.
Continue reading “Formula E: Its Value Proposition and Appeal to Sponsors”