Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team.  Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

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Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.

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