Tag: Sports Marketing

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Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.

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Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong.  This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change.  The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

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