With the launch of the new Haas F1 team car this week, the lack of sponsors represented on the car other than the primary “Haas” branding came as a surprise to some. However, it looks like team owner Gene Haas meant what he said back when he announced plans to form a Formula One team: That is, he would use it to promote and sell his company’s Haas Automation CNC machines around the world.
Continue reading “The Haas F1 Launch: One Surprise”
Motorsports Partnerships