Blog Archives - Page 3 of 5 - Connexions Global Marketing

5 March 20192 February 2024

IndyCar 2019 Preview: New Opportunities

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

1 June 20182 February 2024

The 2018 Indianapolis 500 Mile Race and IndyCar

Providers of Multiple Consumer and B2B Business Development Opportunities.

I recently attended the 2018 Indianapolis 500 Mile Race in a quasi working / VIP guest capacity, hosting executives of an international consumer goods company that I brought into the sport with a program planned as an integral part of its marketing and sales effort to extend the brand’s awareness and sales in North America.

9 March 20182 February 2024

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

8 January 20182 February 2024

Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports. Some highlights of the partnership:

5 December 20172 February 2024

Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.