Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
