Motorsports Partnerships
February 22nd, 2021
Ahead of Season 7 of the FIA Formula E Series.
Leading B2B media company, Endeavor Business Media (EBM), joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its and digital and print brands. Connexions Global Marketing introduced the two parties and provided advisory consulting services to both that assisted in the culmination and on-going activation of this partnership.
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A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.
I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition provided to their commercial partners.
Continue reading “New York Formula E / Toronto IndyCar Events”