Motorsports Partnerships
The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.
Continue reading “Insights From the Formula E London ePrix”
Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.
Continue reading “Roborace and Formula E: On to Something Good?”
I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.
Continue reading “Formula E: Its Value Proposition and Appeal to Sponsors”