F1 Archives - Connexions Global Marketing

19 December 20191 February 2024

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

5 November 20192 February 2024

The Hulman & Company IndyCar Era Ends. A Personal Reflection.

I felt for Tony George today while watching him become emotional at the press conference announcing Penske Corporation’s purchase of the remaining assets of Hulman & Company, the Hulman George family’s business that includes the iconic Indianapolis Motor Speedway and the NTT IndyCar series. It was the final corporate asset divested after earlier this year selling off the company’s iconic Clabber Girl Baking Company, the product line that not only gave the Hulman family the funds to purchase the Indianapolis Motor Speedway in 1945, but which also played a big part of my professional career leading me to where I am today.

22 February 20162 February 2024

The Haas F1 Launch: One Surprise

With the launch of the new Haas F1 team car this week, the lack of sponsors represented on the car other than the primary “Haas” branding came as a surprise to some. However, it looks like team owner Gene Haas meant what he said back when he announced plans to form a Formula One team: That is, he would use it to promote and sell his company’s Haas Automation CNC machines around the world.