Motorsports Partnerships
Daniel Colombo–July 29 – 30, 2023
In July of 2023, I attended the London Formula E races as both a guest of the Envision Racing Formula E team, and also in a working capacity that saw me hosting commercial prospects for the team.
Continue reading “2023 London Formula E Event Weekend”
February 22nd, 2021
Ahead of Season 7 of the FIA Formula E Series.
Leading B2B media company, Endeavor Business Media (EBM), joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its and digital and print brands. Connexions Global Marketing introduced the two parties and provided advisory consulting services to both that assisted in the culmination and on-going activation of this partnership.
Continue reading “Endeavor Business Media and Mahindra Racing”
A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.
I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition provided to their commercial partners.
Continue reading “New York Formula E / Toronto IndyCar Events”
The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.
Continue reading “The Montreal Formula E Weekend Porsche Announcement”