With the launch of the new Haas F1 team car this week, the lack of sponsors represented on the car other than the primary “Haas” branding came as a surprise to some. However, it looks like team owner Gene Haas meant what he said back when he announced plans to form a Formula One team: That is, he would use it to promote and sell his company’s Haas Automation CNC machines around the world.
Continue reading “The Haas F1 Launch: One Surprise”New Sponsors Activating Around the Indianapolis 500
Companies find benefits utilizing the 100th Running of the Indianapolis 500 to launch new products or services.
The diverse B2B and consumer marketing opportunities the 100th Running of the Indianapolis 500 offers has drawn new companies and brands to IndyCar who have said they will be using this once in a lifetime event as a platform to launch and create awareness of new products and services.
Continue reading “New Sponsors Activating Around the Indianapolis 500”Johnny Lightning Strikes!
Impressions of the 1970 Indianapolis 500 and how they relate to 100th Running of the Event.
The 100th Running of The Indianapolis 500 is poised to be the most important motor racing event this year, a once in a lifetime fantastic opportunity for consumer brands and commercial enterprises to activate promotional consumer and/or B2B programs based around it.
Continue reading “Johnny Lightning Strikes!”