Motorsports Partnerships
The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.
Continue reading “Insights From the Formula E London ePrix”
Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.
Continue reading “Roborace and Formula E: On to Something Good?”
I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.
Continue reading “Formula E: Its Value Proposition and Appeal to Sponsors”With the launch of the new Haas F1 team car this week, the lack of sponsors represented on the car other than the primary “Haas” branding came as a surprise to some. However, it looks like team owner Gene Haas meant what he said back when he announced plans to form a Formula One team: That is, he would use it to promote and sell his company’s Haas Automation CNC machines around the world.
Continue reading “The Haas F1 Launch: One Surprise”Companies find benefits utilizing the 100th Running of the Indianapolis 500 to launch new products or services.
The diverse B2B and consumer marketing opportunities the 100th Running of the Indianapolis 500 offers has drawn new companies and brands to IndyCar who have said they will be using this once in a lifetime event as a platform to launch and create awareness of new products and services.
Continue reading “New Sponsors Activating Around the Indianapolis 500”