Author: Colombo

Daniel Colombo is Principal at Connexions Global Marketing, and works with companies in creating and activating integrated marketing partnerships in motor sport that help achieve their strategic business goals. If you are interested in learning more about partnership opportunities in Formula E, IMSA, or IndyCar areas, please contact Daniel via the Contact form.
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New York Formula E / Toronto IndyCar Events

A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.

I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition provided to their commercial partners.

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The 2018 Indianapolis 500 Mile Race and IndyCar

Providers of Multiple Consumer and B2B Business Development Opportunities.

I recently attended the 2018 Indianapolis 500 Mile Race in a quasi working / VIP guest capacity, hosting executives of an international consumer goods company that I brought into the sport with a program planned as an integral part of its marketing and sales effort to extend the brand’s awareness and sales in North America.

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