DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

Omologato is the “Official Timepiece Partner” of the team for Le Mans
Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock […]

IndyCar 2019 Preview: New Opportunities

IndyCar 2019 Preview: New Opportunities

Photo:  IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

 

New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]