Autonomous Vehicles Archives - Connexions Global Marketing

5 December 20172 February 2024

Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.

16 August 20172 February 2024

The Montreal Formula E Weekend Porsche Announcement

A Culmination of Disruptive Announcements in the Global Auto Sector Leading to Partnership Opportunities for Parts Suppliers Within The Series

The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.

6 July 20162 February 2024

Insights From the Formula E London ePrix

The second season of the FIA Formula E series concluded in dramatic fashion on July 3^rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.

7 April 20162 February 2024

Roborace and Formula E: On to Something Good?

Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.