Technology Archives - Connexions Global Marketing

Endeavor Business Media and Mahindra Racing

February 22nd, 2021

Ahead of Season 7 of the FIA Formula E Series.

Leading B2B media company, Endeavor Business Media (EBM), joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its Electronic Design and Machine Design digital and print brands. Connexions Global Marketing introduced the two parties and provided advisory consulting services to both that assisted in the culmination and on-going activation of this partnership.

Offering extensive global engagement with monthly outreach exceeding 1.5 million touchpoints, the Electronic Design and Machine Design brands inspire innovation by providing news, data, and insights on emerging technologies to the design engineers of […]

IndyCar 2019 Preview: New Opportunities

Photo: IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

New Car, New Owners, Increased Digital Platform Engagement

Old (top) vs. New (bottom) Photo: Racer.com

Topping the list is introduction of the all new visually appealing and sleek race car, replacing the previous car that was full of unwieldy and unsightly aerodynamic bits and pieces. The corresponding loss of down force is intended to reduce car generated turbulence, therefore making […]

The Montreal Formula E Weekend Porsche Announcement

Photo Nat Twiss / Spacesuit Media
A Culmination of Disruptive Announcements in the Global Auto Sector Leading to Partnership Opportunities for Parts Suppliers Within The Series

The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.

Between the time I left Toronto Friday morning and landed in Montreal to take in the weekend’s races, Porsche announced they would be entering […]

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong. This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change. The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Roborace and Formula E: On to Something Good?

Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.

I am also a long time motorsports fan, involved in motorsports marketing, and have been attending races with cars driven by humans for years. I’ve been a fan of numerous drivers, and have witnessed in person or on live television various amazing performances by these athletes inside a race car cockpit. I still really enjoy it, and don’t think this form of motorsport is […]