Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]
Image: HK Formula E
Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong. This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change. The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.
With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]
The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.
During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.
The London event saw three instances of the above.
High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]
I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.
When I first heard of this all electric vehicle race series, I was intrigued but a bit skeptical as to its overall merits. However, my experience at the race, and talking with some players involved in the series, gave me the conclusion that it does have a viable place and specific value proposition for sponsors […]