Sports Marketing Archives - Connexions Global Marketing

Omologato and DragonSpeed To Offer ‘Raced Watches’ from The 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced an exciting addition to their existing partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race: The Omologato Le Mans ‘Raced Watches’ activation.

Some highlights of the ‘Raced Watches’ activation:

Eight Le Mans Dragon chronographs to be installed in the cockpit of each of its two LMP2 entries, hence them being ‘raced’ at Le Mans.
15 of the Raced Watches will be offered for sale at DragonRaced
Each will be engraved on the back with the number and driver names of the car that carried it.
One […]

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece

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The Hulman & Company IndyCar Era Ends. A Personal Reflection.

Jacques Villeneuve Toronto, 1994 Running Clabber Girl Livery

I felt for Tony George today while watching him become emotional at the press conference announcing Penske Corporation’s purchase of the remaining assets of Hulman & Company, the Hulman George family’s business that includes the iconic Indianapolis Motor Speedway and the NTT IndyCar series. It was the final corporate asset divested after earlier this year selling off the company’s iconic Clabber Girl Baking Company, the product line that not only gave the Hulman family the funds to purchase the Indianapolis Motor Speedway in 1945, but which also played a big part of […]

New York Formula E / Toronto IndyCar Events

A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.

I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition […]

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

New Car, New Owners, Increased Digital Platform Engagement

Old (top) vs. New (bottom) Photo: Racer.com

Topping the list is introduction of the all new visually appealing and sleek race car, replacing the previous car that was full of unwieldy and unsightly aerodynamic bits and pieces. The corresponding loss of down force is intended to reduce car generated turbulence, therefore making […]

Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports. Some highlights of the partnership:

Brand is the “Official Timepiece Partner” of the team.
Multi-year agreement.
Omologato brand logos to appear on cars of both James Hinchcliffe and Robert Wickens for all 17 rounds of the 2018 series.
Partnership will assist in promoting the Omologato brand in North America.
Omologato to produce a limited edition of 500 “Indianapolis®” watches, with pre-order availability beginning today.

See full press release here.

Connexions Global Marketing introduced the parties in 2017, and participated in subsequent discussions between the two that culminated in today’s partnership.

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Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong. This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change. The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Formula E: Its Value Proposition and Appeal to Sponsors

I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.

Photo: Zak Mauger/LAT/Formula E

When I first heard of this all electric vehicle race series, I was intrigued but a bit skeptical as to its overall merits. However, my experience at the race, and talking with some players involved in the series, gave me the conclusion that it does have a viable place and specific value proposition for sponsors […]