Sports Business Archives - Connexions Global Marketing

DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

Omologato is the “Official Timepiece Partner” of the team for Le Mans
Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock […]

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece

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The Hulman & Company IndyCar Era Ends. A Personal Reflection.

Jacques Villeneuve Toronto, 1994 Running Clabber Girl Livery

I felt for Tony George today while watching him become emotional at the press conference announcing Penske Corporation’s purchase of the remaining assets of Hulman & Company, the Hulman George family’s business that includes the iconic Indianapolis Motor Speedway and the NTT IndyCar series. It was the final corporate asset divested after earlier this year selling off the company’s iconic Clabber Girl Baking Company, the product line that not only gave the Hulman family the funds to purchase the Indianapolis Motor Speedway in 1945, but which also played a big part of […]

IndyCar 2019 Preview: New Opportunities

Photo: IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

New Car, New Owners, Increased Digital Platform Engagement

Old (top) vs. New (bottom) Photo: Racer.com

Topping the list is introduction of the all new visually appealing and sleek race car, replacing the previous car that was full of unwieldy and unsightly aerodynamic bits and pieces. The corresponding loss of down force is intended to reduce car generated turbulence, therefore making […]

Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong. This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change. The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Insights From the Formula E London ePrix

The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.

During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.

The London event saw three instances of the above.

Photo: Faraday Future

FARADAY FUTURE

High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]

Roborace and Formula E: On to Something Good?

Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.

I am also a long time motorsports fan, involved in motorsports marketing, and have been attending races with cars driven by humans for years. I’ve been a fan of numerous drivers, and have witnessed in person or on live television various amazing performances by these athletes inside a race car cockpit. I still really enjoy it, and don’t think this form of motorsport is […]

Formula E: Its Value Proposition and Appeal to Sponsors

I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.

Photo: Zak Mauger/LAT/Formula E

When I first heard of this all electric vehicle race series, I was intrigued but a bit skeptical as to its overall merits. However, my experience at the race, and talking with some players involved in the series, gave me the conclusion that it does have a viable place and specific value proposition for sponsors […]