Sponsorship Archives - Connexions Global Marketing

Omologato and DragonSpeed To Offer ‘Raced Watches’ from The 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced an exciting addition to their existing partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race: The Omologato Le Mans ‘Raced Watches’ activation.

Some highlights of the ‘Raced Watches’ activation:

Eight Le Mans Dragon chronographs to be installed in the cockpit of each of its two LMP2 entries, hence them being ‘raced’ at Le Mans.
15 of the Raced Watches will be offered for sale at DragonRaced
Each will be engraved on the back with the number and driver names of the car that carried it.
One […]

DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

Omologato is the “Official Timepiece Partner” of the team for Le Mans
Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock […]

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece

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New York Formula E / Toronto IndyCar Events

A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.

I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition […]

IndyCar 2019 Preview: New Opportunities

Photo: IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

New Car, New Owners, Increased Digital Platform Engagement

Old (top) vs. New (bottom) Photo: Racer.com

Topping the list is introduction of the all new visually appealing and sleek race car, replacing the previous car that was full of unwieldy and unsightly aerodynamic bits and pieces. The corresponding loss of down force is intended to reduce car generated turbulence, therefore making […]

Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports. Some highlights of the partnership:

Brand is the “Official Timepiece Partner” of the team.
Multi-year agreement.
Omologato brand logos to appear on cars of both James Hinchcliffe and Robert Wickens for all 17 rounds of the 2018 series.
Partnership will assist in promoting the Omologato brand in North America.
Omologato to produce a limited edition of 500 “Indianapolis®” watches, with pre-order availability beginning today.

See full press release here.

Connexions Global Marketing introduced the parties in 2017, and participated in subsequent discussions between the two that culminated in today’s partnership.

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Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]

The Montreal Formula E Weekend Porsche Announcement

Photo Nat Twiss / Spacesuit Media
A Culmination of Disruptive Announcements in the Global Auto Sector Leading to Partnership Opportunities for Parts Suppliers Within The Series

The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.

Between the time I left Toronto Friday morning and landed in Montreal to take in the weekend’s races, Porsche announced they would be entering […]

Insights From the Formula E London ePrix

The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.

During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.

The London event saw three instances of the above.

Photo: Faraday Future

FARADAY FUTURE

High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]