Omologato Announce the AMSP Timepiece

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team.  Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece



IndyCar 2019 Preview:  New Opportunities

IndyCar 2019 Preview: New Opportunities

Photo:  IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.


New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]

Omologato Partners With Schmidt Peterson Motorsports

Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports.  Some highlights of the partnership:

Brand is the “Official Timepiece Partner” of the team.
Multi-year agreement.
Omologato brand logos to appear on cars of both James Hinchcliffe and Robert Wickens for all 17 rounds of the 2018 series.
Partnership will assist in promoting the Omologato brand in North America.
Omologato to produce a limited edition of 500 “Indianapolis®” watches, with pre-order availability beginning today.

See full press release here.

Connexions Global Marketing introduced the parties in 2017, and participated in subsequent discussions between the two that culminated in today’s partnership.


Roborace and Formula E:  On to Something Good?

Roborace and Formula E: On to Something Good?

Like most North Americans, I grew up in a car culture.  Driving was part of everyday life in the suburbs.  And, I love to drive.  I find it a challenge to the brain, fun, and sometimes therapeutic.

I am also a long time motorsports fan, involved in motorsports marketing, and have been attending races with cars driven by humans for years.  I’ve been a fan of numerous drivers, and have witnessed in person or on live television various amazing performances by these athletes inside a race car cockpit.  I still really enjoy it, and don’t think this form of motorsport is […]

Formula E:  Its Value Proposition and Appeal to Sponsors

Formula E: Its Value Proposition and Appeal to Sponsors

I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.

Photo: Zak Mauger/LAT/Formula E

When I first heard of this all electric vehicle race series, I was intrigued but a bit skeptical as to its overall merits.  However, my experience at the race, and talking with some players involved in the series, gave me the conclusion that it does have a viable place and specific value proposition for sponsors […]

The Haas F1 Launch: One Surprise

With the launch of the new Haas F1 team car this week, the lack of sponsors represented on the car other than the primary “Haas” branding came as a surprise to some.  However, it looks like team owner Gene Haas meant what he said back when he announced plans to form a Formula One team:  That is, he would use it to promote and sell his company’s Haas Automation CNC machines around the world.