Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong.  This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change.  The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Formula E: Its Value Proposition and Appeal to Sponsors

Formula E: Its Value Proposition and Appeal to Sponsors

I recently attended my first Formula E race in Mexico City to get a first hand feel of what this series is all about, along with getting a better understanding of its brand value proposition as it relates to potential sponsors.

Photo: Zak Mauger/LAT/Formula E

When I first heard of this all electric vehicle race series, I was intrigued but a bit skeptical as to its overall merits.  However, my experience at the race, and talking with some players involved in the series, gave me the conclusion that it does have a viable place and specific value proposition for sponsors […]