Electric Vehicles Archives - Connexions Global Marketing

Endeavor Business Media and Mahindra Racing

February 22nd, 2021

Ahead of Season 7 of the FIA Formula E Series.

Leading B2B media company, Endeavor Business Media (EBM), joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its Electronic Design and Machine Design digital and print brands. Connexions Global Marketing introduced the two parties and provided advisory consulting services to both that assisted in the culmination and on-going activation of this partnership.

Offering extensive global engagement with monthly outreach exceeding 1.5 million touchpoints, the Electronic Design and Machine Design brands inspire innovation by providing news, data, and insights on emerging technologies to the design engineers of […]

New York Formula E / Toronto IndyCar Events

A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.

I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition […]

Formula E Season 4 Preview: Growing Its Appeal To New Industry And Consumer Segments

Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]

The Montreal Formula E Weekend Porsche Announcement

Photo Nat Twiss / Spacesuit Media
A Culmination of Disruptive Announcements in the Global Auto Sector Leading to Partnership Opportunities for Parts Suppliers Within The Series

The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.

Between the time I left Toronto Friday morning and landed in Montreal to take in the weekend’s races, Porsche announced they would be entering […]

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong. This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change. The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Insights From the Formula E London ePrix

The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.

During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.

The London event saw three instances of the above.

Photo: Faraday Future

FARADAY FUTURE

High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]

Roborace and Formula E: On to Something Good?

Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.

I am also a long time motorsports fan, involved in motorsports marketing, and have been attending races with cars driven by humans for years. I’ve been a fan of numerous drivers, and have witnessed in person or on live television various amazing performances by these athletes inside a race car cockpit. I still really enjoy it, and don’t think this form of motorsport is […]