Formula E Season 3:  Marketing, Technology, and Sustainable Economic Development Opportunities

Formula E Season 3: Marketing, Technology, and Sustainable Economic Development Opportunities

Season three of the FIA Formula E all electric motorsport series kicked off the weekend of October 8-9 in Hong Kong.  This follows a successful first two seasons that saw the series solidify itself as a viable, growing, and influential focal point in the global efforts at addressing sustainability and climate change.  The last year has also seen the series become embraced by more of the world’s automotive OEMs and specialty producers of electric vehicles.

With the recent Canadian federal government actions on carbon pricing and the U.S. ratification of the Paris Agreement, both countries should be looking at ways to […]

Insights From the Formula E London ePrix

Insights From the Formula E London ePrix

The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.

During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.

The London event saw three instances of the above.

 

Photo: Faraday Future

FARADAY FUTURE

High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]