A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.
I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition […]