Image: HK Formula E
Season 4 of the FIA Formula E all electric series kicks off this weekend in Hong Kong, and is poised to further solidify the series as a major player in the global world of motorsports. Its messaging of Electric, Sustainable, Connected, Autonomous, and Shared is targeted right at the growing “Urban Mobility” and “Electrification” trends of government and industry, and attracts a fan base of young, urban, digitally savvy consumers that is the target market sweet spot for marketers of all stripes.
The Formula E teams are already a major platform for global automotive OEMs such as Renault, Jaguar, […]
Image: HK Formula E
Photo Nat Twiss / Spacesuit Media
A Culmination of Disruptive Announcements in the Global Auto Sector Leading to Partnership Opportunities for Parts Suppliers Within The Series
The third season of the FIA Formula E all electric motor sport series came to an exciting end in Montreal the last weekend in July. It was a fantastic two day event in the heart of the city, well worthy of a separate blog posting. However, this will focus on the automotive industry.
Between the time I left Toronto Friday morning and landed in Montreal to take in the weekend’s races, Porsche announced they would be entering […]
The second season of the FIA Formula E series concluded in dramatic fashion on July 3rd in London with Renault e.dams driver, Sebastien Buemi, taking the championship.
During the season, Formula E solidified itself as a relevant global motorsport series that is a blend of great competition, ever increasing partner participation in electric vehicle innovation, and a viable marketing platform around which both global and in-market consumer and technology companies can successfully activate.
The London event saw three instances of the above.
High end Electric Vehicle start up, Faraday Future, announced a partnership in London with the Dragon […]
Like most North Americans, I grew up in a car culture. Driving was part of everyday life in the suburbs. And, I love to drive. I find it a challenge to the brain, fun, and sometimes therapeutic.
I am also a long time motorsports fan, involved in motorsports marketing, and have been attending races with cars driven by humans for years. I’ve been a fan of numerous drivers, and have witnessed in person or on live television various amazing performances by these athletes inside a race car cockpit. I still really enjoy it, and don’t think this form of motorsport is […]