Connexions Global Marketing (CGM) has a long term relationship with Omologato, purveyors of the world’s largest and finest collection of motorsport-inspired watches.
The relationship started in 2017, and originally saw CGM work with Omologato in securing a multi-year partnership with an IndyCar team to become its “Official Timepiece Partner”. CGM has then worked closely with Omologato in taking advantage of the partnership rights secured in this deal through activating consumer and B2B sales and marketing programs that reach, and influence to purchase, the brand’s North American target market.
This program served as the UK based company’s initial foray into North America and has subsequently served as the starting point in Omologato’s expansion into commercial relationships with other North American motorsport series, racing publications, and iconic race tracks. CGM continues its strong working relationship with Omologato in an advisory capacity on select North American commercial arrangements, plus actively seeking additional partnership opportunities with other suitable rights holders.
About 4 years ago a chap called Daniel Colombo called me asking if I wanted to get involved with IndyCar. I politely ignored him for four months but he persisted. All I can say is thank heavens Daniel did, as he put together one of the best deals I’ve ever signed. Thank you again Dan.
Shami Kalra – Founder of Omologato®
A track record of success developing and activating Consumer Goods partnerships within a motorsport marketing environment.
Extensive relationships within both the IndyCar sanctioning body and IndyCar teams.
A North American based activation resource for UK-based Omologato.
Daniel Colombo is President at Connexions Global Marketing and works with companies in creating and activating integrated marketing partnerships in motorsport that help achieve their business goals. If you are interested in learning more about partnership opportunities in the Formula E and IndyCar areas, feel free to contact Daniel at: email@example.com or 1-416-996-6857
Omologato® started with the ethos of bringing affordable and high-quality watches to people who live for Motorsport. With over 25 years of watchmaking experience, we designed and manufactured for a number of well-known watch brands before we launched our very own – Omologato®