DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

  • Omologato is the “Official Timepiece Partner” of the team for Le Mans
  • Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
  • Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock challenge, including Super Luminova hands and a 24-hour sub dial.
  • Pre-order availability beginning today at https://bit.ly/LeMansDragon

Additional information can be found at Omologato-Le Mans Release

Updated September 21, 2020: Results of the promotion can be viewed here.

About daniel

Daniel Colombo is Principal at Connexions Global Marketing, and works with companies in creating and activating integrated marketing partnerships in motor sport that help achieve their strategic business goals. If you are interested in learning more about partnership opportunities in the Formula E and IndyCar areas, please contact Daniel at: daniel@connexions-global.com

Entries by daniel