IndyCar 2019 Preview: New Opportunities
Photo: IndyCar
The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.
New Partners
On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]