DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

Omologato is the “Official Timepiece Partner” of the team for Le Mans
Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock […]

Omologato Announce the AMSP Timepiece

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team.  Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece

 

[…]

The 2018 Indianapolis 500 Mile Race and IndyCar

The 2018 Indianapolis 500 Mile Race and IndyCar

Providers of Multiple Consumer and B2B Business Development Opportunities.

I recently attended the 2018 Indianapolis 500 Mile Race in a quasi working / VIP guest capacity, hosting executives of an international consumer goods company that I brought into the sport with a program planned as an integral part of its marketing and sales effort to extend the brand’s awareness and sales in North America.

Like many companies I have pitched on the fantastic brand awareness and business development merits of getting involved in global motorsport partnerships via IndyCar and Formula E, they were originally skeptical.  However, […]

Omologato Partners With Schmidt Peterson Motorsports

Omologato Partners With Schmidt Peterson Motorsports

British watch brand Omologato today announced a partnership with Verizon IndyCar series team, Schmidt Peterson Motorsports.  Some highlights of the partnership:

Brand is the “Official Timepiece Partner” of the team.
Multi-year agreement.
Omologato brand logos to appear on cars of both James Hinchcliffe and Robert Wickens for all 17 rounds of the 2018 series.
Partnership will assist in promoting the Omologato brand in North America.
Omologato to produce a limited edition of 500 “Indianapolis®” watches, with pre-order availability beginning today.

See full press release here.

Connexions Global Marketing introduced the parties in 2017, and participated in subsequent discussions between the two that culminated in today’s partnership.

[…]