Blog - Connexions Global Marketing

Endeavor Business Media and Mahindra Racing

February 22nd, 2021

Ahead of Season 7 of the FIA Formula E Series.

Leading B2B media company, Endeavor Business Media (EBM), joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its Electronic Design and Machine Design digital and print brands. Connexions Global Marketing introduced the two parties and provided advisory consulting services to both that assisted in the culmination and on-going activation of this partnership.

Offering extensive global engagement with monthly outreach exceeding 1.5 million touchpoints, the Electronic Design and Machine Design brands inspire innovation by providing news, data, and insights on emerging technologies to the design engineers of […]

Geodesic-Omologato Championship

Connexions Global Marketing and the Geodesic Racing eSports SIM racing team announced a partnership today that sees British watch brand Omologato become Title Partner for Geodesic’s upcoming ‘Geodesic Omologato Championship’ based on the iRacing platform.

Connexions Global Marketing will ‘pass through’ its partnership rights to its long time client, Omologato, and administer the partnership on the brand’s behalf.

Some highlights of the partnership:

Omologato is the “Official Title Partner” of the Geodesic Racing Championship set to begin in January, 2021.
Omologato brand logos to appear on the race cars Geodesic Racing runs in the SIMs in the Championship and other select events.
The Championship will […]

Omologato and DragonSpeed To Offer ‘Raced Watches’ from The 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced an exciting addition to their existing partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race: The Omologato Le Mans ‘Raced Watches’ activation.

Some highlights of the ‘Raced Watches’ activation:

Eight Le Mans Dragon chronographs to be installed in the cockpit of each of its two LMP2 entries, hence them being ‘raced’ at Le Mans.
15 of the Raced Watches will be offered for sale at DragonRaced
Each will be engraved on the back with the number and driver names of the car that carried it.
One […]

DragonSpeed – Omologato Partner for the 24 Hours of Le Mans

DragonSpeed LLC motorsports team and British watch brand Omologato today announced a partnership revolving around the team’s two car participation in the 2020 24 Hours of Le Mans race, LMP2 class.

Connexions Global Marketing introduced the parties, and led the subsequent discussions between the two that culminated in today’s partnership.

Some highlights of the partnership:

Omologato is the “Official Timepiece Partner” of the team for Le Mans
Omologato brand logos to appear on cars of both the #21 and #27 DragonSpeed Le Mans entries.
Omologato to produce a limited edition of 50 bespoke team watches. The unique design will incorporate features reflecting Le Mans’ twice-round-the-clock […]

Omologato Announce the AMSP Timepiece

UK watch brand and Connexions Global Marketing client, Omologato, announced today the launch of a new timepiece in support of its partnership with the Arrow McLaren SP IndyCar series team. Connexions Global Marketing introduced Omologato to the IndyCar series, and brokered the original deal between the brand and Schmidt Peterson Motorsports in advance of the 2018 season, a relationship that continues with the team in its new name for the 2020 season.

Further product and partnership details can be viewed here.

The Omologato AMSP Timepiece

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The Hulman & Company IndyCar Era Ends. A Personal Reflection.

Jacques Villeneuve Toronto, 1994 Running Clabber Girl Livery

I felt for Tony George today while watching him become emotional at the press conference announcing Penske Corporation’s purchase of the remaining assets of Hulman & Company, the Hulman George family’s business that includes the iconic Indianapolis Motor Speedway and the NTT IndyCar series. It was the final corporate asset divested after earlier this year selling off the company’s iconic Clabber Girl Baking Company, the product line that not only gave the Hulman family the funds to purchase the Indianapolis Motor Speedway in 1945, but which also played a big part of […]

New York Formula E / Toronto IndyCar Events

A weekend of diverse motorsports events with similar, but contrasting commercial value propositions.

I had the pleasure of attending and working last weekend at two major motorsports events: Formula E in New York City, and IndyCar in Toronto. New York is the sole North American Formula E event, and Toronto is the sole Canadian IndyCar event. Both served up a healthy dose of commercial options at venues in the middle of two of the largest cities in North America. And each was held on public roadways in city centers, attended by thousands of fans. Where they differ is in the value proposition […]

IndyCar 2019 Preview: New Opportunities

Photo: IndyCar

The 2019 IndyCar season kicks off this weekend in St. Petersburg, and the series is riding a wave of momentum on a variety of fronts which has presented it with the pieces to better position itself as a long term, viable global sporting property to all stakeholders including drivers, teams, commercial partners, and fans.

New Partners

On the commercial partner side, a new multi-year domestic broadcast deal with NBC has been signed. NBC will be allocating considerable on-air network TV and OTT resources to the series, including the Indianapolis 500, IndyCar’s “bucket list” signature event that provides not only massive entertainment and […]

The 2018 Indianapolis 500 Mile Race and IndyCar

Providers of Multiple Consumer and B2B Business Development Opportunities.

I recently attended the 2018 Indianapolis 500 Mile Race in a quasi working / VIP guest capacity, hosting executives of an international consumer goods company that I brought into the sport with a program planned as an integral part of its marketing and sales effort to extend the brand’s awareness and sales in North America.

Like many companies I have pitched on the fantastic brand awareness and business development merits of getting involved in global motorsport partnerships via IndyCar and Formula E, they were originally skeptical. However, […]

2018 IndyCar Preview. New Beginnings, Encouraging Future.

The 2018 Verizon IndyCar Series starts off today in St. Petersburg, Florida, with a sense of excitement and anticipation for not only IndyCar itself with the introduction of its new race car, but also the fans, drivers, owners, and commercial partners.

New Car, New Owners, Increased Digital Platform Engagement

Old (top) vs. New (bottom) Photo: Racer.com

Topping the list is introduction of the all new visually appealing and sleek race car, replacing the previous car that was full of unwieldy and unsightly aerodynamic bits and pieces. The corresponding loss of down force is intended to reduce car generated turbulence, therefore making […]